Brannon Hogue

I'm an automation engineer with a Bachelor of Science in Electrical Engineering from the University of West Florida, and I built LawScale because most estate planning attorneys are paying the wrong people way too much for websites that don't generate clients. I am not an attorney; I am the person who quietly builds the website, sets up the intake, and shows the firm where the actual leads come from.

On this site I write about law firm websites, local SEO, generative engine optimization (getting cited in ChatGPT, Perplexity, Gemini, and Claude), Google Business Profile, intake forms, review automation, and the operational gap between marketing spend and signed clients. The goal is direct, vendor-free guidance for solo and small firms — including honest comparisons of FindLaw, Scorpion, Justia, Constellation Marketing, and the platforms most attorneys actually choose between.